Friday 28 October 2011

Mest 4 Theory Research for CI - Feminism

For both of my chosen texts you could say that there is a lack of feminity, for these two games the gender demographic for both of these games are males, and the contents of the games reflects more a masculin ideology, especially for the Call of duty franchise, the way the public see this is that if a girl speaks of playing Call of duty, it would see most probably weird to boys, as they are mostly seen to be in the idea of guns, battle and blood.
For the grand theft auto franchise it is similar, but a percentage of the female public do tend to take an interest in Grand theft auto, mainly to the reason that grand theft auto is an open game, and it allows you to do an range of stuff in terms of social communication, e.g. shopping, dating, tourism.
We are all aware of the kinds of stereotypes that is reinforced by media representations, they look something like this

Feminity                                                               Masculinity
Caring                                                                   Tough
Nuturing                                                                Providing
Emotional                                                              Rational
Domestic- Home orentated                                    Public- Work orientated
Senstive                                                                Thick-skinned
Passive                                                                 Active
Gentle                                                                   Rough                                                              
Soft                                                                       Hard

Looking at these stereotypes the point that is being put across is that they still describe very similar versions of masculinity and feminity, and futhermore it is easy to se how these qualities are associated with power, political leadership, status and well paid jobs.


Parody Poster of Call of duty In terms of females 


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